Company Profile

First Alert® is Canada’s most trusted brand in home safety. We are recognized by our premium standard of smoke alarms, carbon monoxide alarms, fire extinguishers, safes, security cameras, and so much more. No other manufacturer offers as versatile of a product line, while also driving expansion in the safety category. We are the consumers’ #1 destination for fire and home safety information.

We have been the preferred partner of top retailers having championed the home safety consumer segment for over fifty years. The First Alert® brand team has great pride in our community involvement including a longstanding, extensive outreach to fire service throughout the nation. National and local media experts turn to First Alert® products before any other when covering a home safety related topic. The media reach for First Alert® home safety products exceeds 500 million impressions each year through placement in television, radio, online, and print.

Choosing a First Alert® branded product means you’re partnering with the most trusted leader of the home safety category. Our mission is helping protect the lives, well-being and valuables of our customers. Our products offer a sense of preparedness and assurance that enable a higher quality of life. We are recognized as the most reliable and innovative in the business. We are known for our breadth of line, durability and customer service. We are in the business of safety and security innovations that protect what matters most.